Print Advertising, Does it work ?

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Day in and day out I am bombarded with on line solutions. I read about them in posts from members here and everywhere about new sites they have found. They arrive in my email inbox.

Yes some are very good. Some are very poor. I sign up on them right and left for exposure is good. Yet as I look around at my peers I do not see the same enthusiasm. Oh sure, it is common place for most agent’s to use  Craig’s_List  as it has now become Main Stream but not much beyond that.

I like to talk shop. What greater way of discovering new market techniques is there than talking shop with your friends, associates and your competition.

I can not tell you how often though I hear these same words. ” Your not going to talk about that Blogging Stuff are you? ” Normally said with a cocked head and a facial expression that can only be read as one of disdain.

Some how I guess we bloggers have slipped off the edge of reality. How unfortunate for us. Once thought to be future icons, we now have both feet planted on the slippery slope to doom.

I can see it in their faces. That look interpreted as a plea for me to come back to printed media before it is to late.

When confronted with that statement I cordially smile and say ” No, I wouldn’t bore you with that. ” With an internal smile to myself and a curiosity as to what kind of return must they be getting on their traditional print media advertising.

One would think the way they defend it that it must be huge. Yet when quarried the answer is now and has always been the same, Just a couple of calls or nothing at all. Even so I see these same individuals seeking out new avenues of traditional media to hawk their wares.

I have even heard recently of an Agent who has signed up for a one year TV contract at an extraordinary expense. After 2 1/2 months the results have been ” Lots of calls saying they seen the ads from friends and well wishers”. Yet not one call asking to see the property or an appointment of any kind.

Destined to be disappointed with the poor results after several months of giving it the old college try. They hang their head shaking it from side to side and lift it only from time to time as they here of another traditional media hopeful.

But not that dreaded Blogging thing! Your not one of those are you???

Let_your_next_Portland_home_find_you  stop by or sign up direct at www.househuntportland.com  you will be amazed.

February 28, 2009 by hamilthe : No Comments

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