The Self Fulfilling Prophecy

How many times has it been said and must it be said before you get it? Perception is reality!

This is the greatest time in years to make money. Not on the backs of others despair but in real opportunities awaiting around every corner.

Many of the ideas being floated today in green technology, environmental concerns, energy conservation, cost cutting measures for homes and businesses. The list goes on and on. Anywhere you here a voice of concern there is an opportunity.

Building a new business around concerns opens the way for additional opportunities. What new opportunities you ask? Let me tell you about my friend and Client Mac.

Mac was laid off from a construction site. Like many others in times of prosperity it is easy to overlook your budget. The cost overruns by the builder were putting him out of business. My friend Mac saw an opportunity where others seen despair and or financial disaster.

Mac found that most of the forms used as curbing for concrete foundations were being provided by a few large companies. No matter who you called the prices were similar ( expensive ) and the condition of these forms were often in disrepair. Not only that but there was very little flexibility to the forms. Standard sizes only were available requiring the builder to modify or create odd sizes for custom floor plans. Pretty much take it or leave it was the attitude of the forms companies.

Mac set out to build his own sets of forms. He made them out of a heavier material so as to add longevity. Several options for size were made available for flexibility sake. Finally Mac bought several flat bed trailers needing a little attention from a transport company upgrading there fleet of trailers. The rest was pretty easy. Contact the builders and deliver a better product at a better price.

The story doesn’t stop here though. Mac also discovered that the employees working for him had needs. It seemed as if every time Mac turned around one of his delivery drivers was unable to make it that day due to a sick child or something similar at home requiring someone do the babysitting. Most of Mac’s employees wives had jobs that were dependent upon them being there as they were easily replaced. What to do?

So Mac put together a small local magazine devoted to child care and day care services. A free advertisement magazine for the local baby sitter and for professional services as well. Advertisers flocked to this publication to advertise there wares. Before you know it Mac’s little helpful magazine turned into a full time enterprise. Macs employees had an easy time finding those baby sitters for there children when mom was away at work and Mac had another source of income and employees who were at work instead of at home.

Point is folks we can all play the blame game and do nothing. Or we can choose to stand up and take control of our own futures. Which path will you choose?

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